Skip to main content
Political MessagingRound 3ZAPGAMES 2023

Pourquoi cette pub est sexiste? Nancy, France (ZAP Games 2023)

By December 18, 2023No Comments

In Nancy, France, long-running counter-advertising network Résistance à l’Agression Publicitaire (RAP) covered sexist advertisements across the city with drawings of vulvas, posters listing how ads are sexist, and feminist manifestos.

The ZAP action by RAP Nancy aligned with marches in the city to mark the International Day for the Elimination of Violence against Women, on November 25th, calling out “Publisexisme” and its role in promoting violence against women:

“L’occasion aussi de parler de 🔎 PUBLISEXISME n.m. : procédé commercial (nul) qui recourt à (et renforce) des stéréotypes (à chier) sexistes pour vendre (des produits de merde).”

Other posters taped over the ads decried advertising’s broad role in perpetuating harmful stereotypes: “La pub est un vehicle des clichés sexistes, homophobes, racistes, spécistes, consuméristes, transphobes, individualistes.”

The group point to RAP’s report, Le sexisme dans la publicité française, and the simple recommendation: to not use human bodies in advertising. Photos from RAP_Nancy’s Instagram @rap_nancy.