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ArtisticRound 3TakeoversZAPGAMES 2023

Make Love Not Ads, Leeds (ZAP Games 2023)

By December 19, 2023No Comments

Make Love Not Ads!! In Leeds, artists covered bus stop ad panels with sheets of paper speaking a strong message: let’s build love, connection and care in our communities, and get rid of advertising that promotes consumerism and atomised societies.

 

With a second message, Less Ads, More Buses the ad hacks also tap into the question of advertising’s role within transport infrastructure. Why are bus networks in the UK a. getting ever shitter and b. covered in promotions for unhealthy and energy intensive ultra-processed food and cars? What are our priorities? Could things be different?

 

The message calls for us to reimagine how we fund public services – requiring a step change in our current political and economic mindset. Removing advertising is a part of that reimagining.