Tube passengers in London face a barrage of ads from contact lenses to anti-tiredness meds to getaway breaks in St Lucia. Sit on the Elizabeth Line, which conveys business folk into Canary Wharf and you’ll get ads for elite credit cards, business class flights, and Asset Managers telling you they’re all about sustainability.
This week unknown London activists hacked tube ad spaces with spoof ads highlighting advertising’s role in fuelling climate chaos. The subverts featured logos for Toyota and British Airways, two of the world’s top emitters of carbon emissions.
Replacing ads on London’s tube network is a common protest tool, used against arms dealerships, deportation flights, oil companies and fossil financiers like Barclays. See Special Patrol Group’s “How to hack this ad space” for inspo.
Action categories: Greatest number of ad panels